US Auto Industry Decline Resulting from Poor Leadership

  1. Refusing to design fuel efficient automobiles, relying instead – for example, with Ford – on pickup trucks, while automotive innovation withered.
  2. Refusing to continue developing electric cars, e.g. 1996-1999, GM had the EV-1, an electric car which it stopped making available to the public.
  3. Fighting far-sighted legislation, e.g. litigating away the California Air Resources Board(CARB) rulings that prompted GM to market an electric car in the first place.
  4. Refusing to design automobiles capable of either right or left hand steering – thus excluding large international markets.
  5. Fighting the metric system – thus discouraging adoption of American-made automobiles in many markets.
  6. Choosing short-term profits over continued re-investment and innovation in future products.

Corporate leadership is responsible for poor strategic decisions.